Why Well-Raised Meat Is Good for You and Good for the Planet

We're constantly bombarded with messages that tell us cutting out red meat is crucial for our health and the environment. They say beef is the ultimate villain, and the only solution is to give it up completely. But here's the thing - science has a different story to tell.

In "Sacred Cow," registered dietitian Diana Rodgers and bestselling author Robb Wolf dig deep into the complex relationship between humans, animals, and our planet. Bucking the trend, they present compelling and science-based evidence that challenges popular beliefs:

• Meat and animal fat are vital for our bodies.
• Animals are crucial for a sustainable food system.
• Surprisingly, a vegan diet could actually harm more life than sustainable cattle farming.
• Regenerative cattle ranching can play a significant role in mitigating climate change.

But this book isn't just about facts. Rodgers and Wolf provide actionable guidance on how to support sustainable farms and even offer a 30-day challenge to help you transition to a healthier and more conscientious diet. With their unique blend of scientific rigour, heartfelt compassion, and a touch of wit, they make a convincing case that meat, when done right, deserves a place on our tables. It's not about the cow, it's about the how!

Prepare to have your assumptions shaken and your perspective expanded. "Sacred Cow" will leave you questioning what you thought you knew about our food choices and inspire you to make more informed decisions for yourself and the planet.